Blog

Notes from the inside of retail decisions.

Why we built Solya, how we think about decisions, agents and data — and what we’re seeing on the ground with retail teams.

Perspective2026-05-26

The 3 classic mistakes in retail data projects (and why they fail after the POC)

For every retail data project that ships into production with measurable impact, three or four POC successes quietly die. Here's why — and how to avoid it.

Damien Didelot13 min read
Perspective2026-05-26

The 5 weak signals that a product should be liquidated (but your systems ignore)

In the life of a retail product, there's a pivot moment — weeks before the numbers show underperformance, months before the inevitable markdown. Most systems miss it.

Damien Didelot12 min read
Perspective2026-05-26

Why automating workflows isn't enough if decisions stay manual

RPA and workflow tools made retail processes faster — but the same decisions, just executed faster, won't move margin. Here's the trap, and the way out.

Damien Didelot12 min read
Perspective2026-05-26

From forecasting to decision: why ML models aren't enough in retail

Retail forecasts have never been more accurate, yet operational results haven't budged. Here's the gap between predicting and deciding — and how to close it.

Damien Didelot12 min read
Perspective2026-05-26

From stock to cash: how decisions actually drive retail performance

Stripped of everything else, retail is a stock-to-cash converter. The real lever isn't margins or contracts — it's the speed and quality of daily decisions.

Damien Didelot12 min read
Perspective2026-05-26

How retail data becomes useless without a decision layer

Ten years of data investment, and operational KPIs barely moved. The missing piece isn't more data — it's the layer that turns it into executed decisions.

Damien Didelot13 min read
Perspective2026-05-26

Why the future of retail isn't data, but automated decisions

The data race is over — everyone has the same infrastructure now. The next decade of retail competition will be won on something else: decision automation.

Damien Didelot13 min read
Perspective2026-05-26

The invisible problem of modern retail: decision fragmentation

Ten retail teams will name ten different problems. Above all of them sits one structural issue nobody talks about: decisions never meet each other.

Damien Didelot12 min read
Perspective2026-05-26

The real cost of overstock: what your ERP isn't telling you

Ask a retail CFO what overstock costs them and you'll get a number. It's almost always a fraction of the real bill — here's where the rest hides.

Damien Didelot12 min read
Perspective2026-05-26

What the top retailers share: a closed decision → execution loop

Copying Zara or Costco's practices doesn't work — because what makes them different is invisible. It's the closed decision-to-execution loop, and most retailers don't have it.

Damien Didelot13 min read
Perspective2026-05-26

Why chains of 20+ stores become unmanageable without centralized decisions

Past roughly 20 stores, the methods that built your chain start working against it. The threshold is mathematical, not organizational — and most growing chains miss it.

Damien Didelot13 min read
Perspective2026-05-26

Why 70% of retail markdown decisions are still manual (and expensive)

Most chains still set markdowns from a spreadsheet on Monday morning. Here's why the manual habit persists — and what it actually costs in net margin.

Damien Didelot11 min read
Perspective2026-05-26

Why 80% of retail business rules are misused in data systems

Recommendations get rejected, teams revert to Excel, data projects stall. The root cause is rarely the model — it's that the rules live in heads, not in systems.

Damien Didelot12 min read
Perspective2026-05-26

Why your BI tools don't make decisions (and never will)

Retail dashboards have never been clearer, and yet the same problems keep eating margin. Here's why BI tools can't fix what they were never built for.

Damien Didelot12 min read
Perspective2026-05-26

Why retailers lose money between stores without knowing it

Most retail leadership teams discuss network performance store by store. But the biggest leaks aren't inside the stores — they're between them.

Damien Didelot13 min read
Apparel2026-05-18

AI Buying Agent Fashion Retail — Solya, Decision Runtime

An AI buying agent for multi-store fashion retail that decides + explains + executes. 4-layer architecture, native PoS integration, 4-week deploy.

Damien Didelot5 min read
Apparel2026-05-16

How to avoid end-of-season overstock in fashion retail — 2026 Solya guide

End-of-season overstock? -22% on average with Solya. 7 concrete levers, quantified, validated by 80+ fashion retailers. Complete 2026 guide.

Damien Didelot7 min read